The FOR BEAUTY trade fair is one of the most important events in the beauty sector in Central Europe. It is held at the PVA EXPO PRAHA exhibition centre in Prague and brings together professionals, brands and visitors interested in learning about the latest developments in cosmetics, hairdressing, nail design, body care and wellness. The event has established itself as a key meeting point for the beauty sector in the region.
During the fair, attendees can discover new products, equipment for salons and spas, aesthetic technologies and market trends. In addition to the exhibition area, the event offers demonstrations, expert presentations and professional competitions related to make-up, nail art and barbering, creating a dynamic space for networking and innovation in the beauty industry.
The next edition of FOR BEAUTY will be held on 17 and 18 April 2026, while the autumn edition will take place on 2 and 3 October 2026, both in Prague. The fair is organised twice a year and brings together hundreds of exhibitors and thousands of visitors interested in discovering the latest trends and innovations in the world of beauty and personal care.
For more information, please do not hesitate to contact us.
